“We Eat with Our Eyes”
Food Art International was created in 2015 as a response to the need to professionalize the production of food styling. Food Styling is the professional handling of food and any food products, specifically for being in front of the camera. It is unique in its requirement to span two large industries: Advertising, predominantly for stills photography; and Film Production.
Food styling is a relatively new profession and often food stylists service international corporations from their own home kitchens. This does not do justice to the logistical and professional challenges required to provide a comprehensive service. It is a highly specialized craft that requires a precise mind and disciplined environment with specialized equipment in order to be effective in the high premium production process.
Furthermore, food production is more than just food styling. Many skills and areas of speciality come together under this umbrella. Food Art aims to incorporate all these requirements and services with the focus on food specifically. Second only to fashion, food is the most commercially photographed. We eat with our eyes.
This is the focus of Food Art International.
OUR PHILOSOPHY
“No Smoke & Mirrors”
We are passionate about what we do. We sell an unknown product and therefore, we sell a creative process. It is imperative to adhere to strict protocols and ethics to ensure the highest possible outcome.
• high ethics
• creativity as problem solving
• on time & on budget
• perfectionism & resilience
• strong operational protocols & systems
• creating teams, collaboration & detailed communication
More than anything else, we sell peace of mind.
